冰猴啤酒

冰猴啤酒，精酿发烧友。
A craft enthusiast.

服务内容：品牌策划、品牌形象识别、品牌推广及传播、包装设计、艺术插画
客户信息：重庆江小白酒业有限公司

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江小白作为重庆本土极具态度的酒业公司，致力于为酒赋新味，为消费者创愉悦，推动中国酒的时尚化及国际化。江小白分析其市场潜力，洞悉消费者习惯，推出保留了精酿啤酒的细腻口感与浓郁麦香的啤酒风味饮料。专门为年轻人研发的冰猴啤酒一经发售，就颇受年轻人青睐，在市场中掀起一股新的风潮。

ANNND根据冰猴啤酒的品牌诉求，结合时下风靡的设计风格，用美式街头漫画的形式作为包装的主体，配合明亮而充满活力的橙色去点亮，使其包装风格热烈鲜活。用这种复古的形式去衍生创意，触动年轻人的情感共振，是我们想要在设计中传达出品牌想与年轻人对话的初衷，以及助力品牌吸引新的消费群体，打开全新的消费市场。

Jiang Xiaobai, as a comprehensive wine company in Chongqing, is committed to bring a revolution for alcohol industry, as well as bring pleasure for consumers, and promoting the fashion and internationalization of Chinese alcohol industry. Jiang xiaobai analyzed its market potential and gained insight into consumer habits, launched a beer-flavored beverage that retained the delicate taste and strong malt flavor of craft beer. Ice monkey beer, which is specially developed for young people, has been very popular among young people since its release, setting off a new trend in the market.

According to the brand appeal of Ice Monkey craft beer and the popular design style, ANNND uses the form of American comic as the main packaging, with bright and vibrant orange to light up the visual system, so that the packaging style is warm and vivid. Using this retro form to derive creativity and touch the emotional resonance of young people is what we want to convey the original intention of the brand to have a dialogue with young people in the design, and help the brand attract new consumer groups and open a new consumer market.

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