壹辉创意|今喜文创|喜鹊IP设计
项目名称 丨 今喜文创品牌IP文创设计
项目内容 丨 品牌形象、IP设计、文创开发
今喜文创位于中国杭州，是一家以中国传统喜文化为理念进行喜事用品开发生产的企业，旗下主营产品有婚庆礼品和节日礼品两大系列，以“传递喜文化”为品牌理念。在本次品牌升级中，无限波提出除了进行品牌LOGO和VI形象的升级，重点是打造一个品牌的超级IP形象，为此我们提出以中国独有的喜文化代表动物——“喜鹊”为角色，唤醒大家对喜文化的情感认同。IP形象喜鹊“喜阿乐”的设计中，我们融入红包元素，头戴红包造型礼帽，强化喜庆的氛围，同时胸前融入“今”字符号，凸显品牌基因，并以此进行角色延展，开发一系列文创产品，助力企业打造品牌自身的超级IP，巩固品牌资产，创新产品带动营收。
Jinxi Wenchuang is located in Hangzhou, China. It is an enterprise that develops and produces wedding supplies based on the concept of traditional Chinese happy culture. Its main products include two series of wedding gifts and holiday gifts, with the brand concept of “delivering happy culture”.In this brand upgrade, Infinite Bo proposes that in addition to upgrading the brand LOGO and VI image, the focus is to create a super IP image of the brand. For this reason, we propose to use the unique Chinese magpie as the role of the representative animal of magpie culture. , to awaken everyone’s emotional identification with hi culture. The IP image of the magpie “AXI”.In the design, we incorporate elements of red envelopes, wear red envelope-shaped top hats, and strengthen the festive atmosphere. At the same time, we incorporate the “Jin” character symbol on the chest to highlight the brand gene, and use this to extend the role, develop a series of cultural and creative products, and help enterprises create The brand’s own super IP consolidates brand equity, and innovative products drive revenue.
总监 / BO
设计 / RAY
渲染 / 海涛
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