yummy
TOKIT品牌一直致力于打造属于年轻一代的厨房烹饪家电,希望更多的年轻人能够体验下厨的乐趣,因此希望透过建立品牌吉祥物的方式来拉近与用户之间沟通的距离。美味熊基于TOKIT品牌的LOGO延展而来,独特而显著的鼻子造型更好的展示了品牌所专注的厨房美食领域的特征。在TOKIT美食宇宙里,yummy是一个对美食具有绝对敏感度的美食家。擅长制作和发现生活当中遇见的各种美食,同时对前沿的美食科技十分热爱,是一个美食界的科学家。做为TOKIT family的主角,带着其他小伙伴一起探索美食的奇妙之旅。
TOKIT brand has always been committed to the kitchen appliances for younger generations, in order that more young people can experience the fun of cooking. Therefore, a brand mascot is necessary to narrow the communication distance with customers. Yummy Bear is based on the extension of the TOKIT brand’s logo. The unique and prominent nose design better demonstrates the characteristics of the kitchen gourmet field that TOKIT focuses on. In the TOKIT universe of gourmet, Yummy is a gourmet with absolute sensitivity to food. He is good at making and discovering all kinds of foods encountered in life, and he loves cutting-edge food technologies. He is a scientist in the food industry. As the protagonist of the TOKIT family, he explores the wonderful journey of food with his friends.
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